Seven Rules for Designing More Innovative Conferences
Conferences are an excellent opportunity for people to learn, collaborate and engage. Yet so many conferences leave people wanting more value. Much is invested in speakers and the latest technology yet the research shows people want more connection and engagement.
While formats like Open Space, TED and Unconferences are popular, simply copying them is not the answer. And more conference technology will not save a poor conference design. Read this book before you consider speakers or hotels. Put participants at the center of your conference plan. It’s time for a different way to start.
- What expertise do participants bring to the conference?
- What do participants need to learn to be more successful?
- How can participants engage and collaborate during a conference?
- How would your participants define value at your conference?
These answers add to your Learning Strategy. With a strategy in place, you can focus on the logistics and budgets to create a successful and effective conference that creates value.
Focus on results and collaboration
Too many conferences limit their design thinking to traditional objectives of training, networking and motivation. What if we added collaboration to the design objectives of our events?
Seven Rules for Designing More Innovative Conferences is full of tips, ideas and case studies that you can use based on seven rules to prompt new ideas:
|Rule 1||The experts at your conference are in the audience, not on the stage.|
|Rule 2||Think Return on Investment: even though it is hard to measure.|
|Rule 3||Design your conference with logistics and learning.|
|Rule 4||Learning drives all objectives and the design of your event.|
|Rule 5||Always use the brainpower of an audience.|
|Rule 6||Put structure into your networking and mingling opportunities.|
|Rule 7||Assume your conference participants have weak skills for participating in a conference.|