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Rule Rule 4

Learning drives all objectives and design of your content

The ideas that go into a learning strategy should be well conceived. But too many events leave this to chance. Relying on a great speaker is too risky.

Start by asking some questions that lead to the design of the content side of the event.

  1. How do you want to involve or engage people in the event?
  2. What do you want people to achieve or create at the event?
  3. How can the conference be used to provide the insights, contacts or opportunities that add directly to the bottom line of the participants?

Too much money has been invested in events that left ideas and brainpower waiting to be harnessed. Perhaps you should consider this; how can you harness the brainpower in the room to achieve powerful results for the participants?

Questions for conference designers

  • What do you want people to do when they participate in your conference?
  • What do you want people to do differently after the conference?
  • Do you research people’s perception of the learning and collaboration that happens at your events?

Insight from the book

Learning strategy planning worksheets

Rule 4 uses three planning tools to help with a valuable planning perspective to make the implicit assumptions about your event explicit. Each tool encourages you to review of your past conferences and to discuss the issues. They are the foundation on which you can design your conference.