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Ed Bernacki on conference design, innovation and ROI

Are paper-based journals and books still relevant?

Ed Bernacki - Wednesday, November 26, 2014

Many technology companies are pushing the latest technology. We need to keep focused on the issues of bridging the gap. Technology expert David Hornik wrote about the power of note books and journals. The author observed …

‘The typical executive these days needs to deal with hundreds, if not thousands, of data points across dozens of services each day. While we all find ways to consume this huge amount of information, isolating the truly important stuff remains a big challenge. And this is where the notebook comes in.

‘Notebooks have certain enviable characteristics. They are instant on – even faster than a laptop with a solid-state drive. They have virtually unlimited storage – just boot a new notebook when the pages are filled. And they perform better than tape for archival storage. Direct sunlight is no problem for a bright white piece of paper. And power management is rarely a problem (although your pen may run out of ink). Notebooks don’t require any connectivity.

‘Given all of the analogue goodness of notebooks, it is no surprise that there has been a resurgence of paper … when it comes to keeping track of priority information, it would appear that notebooks are becoming the tools of choice for technology’s elite.’